NØRVA
Services
Visual Identity
AI Art Direction
Amazon Listing Images
A+ Content
Shopify PDP
Year
2026
THE PROJECT
NØRVA is a technical mountain apparel brand from the Rio de Janeiro highlands, launching with three pieces: a 3L Jacket, a Technical Tee and Trail Pants. NØRVA had the drawings. I built the brand, and every image and page that sells it. With no sewn sample to photograph, every image got a job before it was made: main image on white, core benefit, details and specs, how to use, on the range, comparison and what comes in the box. The same seven jobs for each piece, so the three read as one range. Then came the launch campaign and the pages that sell: premium page content for the marketplace and a waitlist store built for the phone.
THE PROJECT
NØRVA is a technical mountain apparel brand from the Rio de Janeiro highlands, launching with three pieces: a 3L Jacket, a Technical Tee and Trail Pants. NØRVA had the drawings. I built the brand, and every image and page that sells it. With no sewn sample to photograph, every image got a job before it was made: main image on white, core benefit, details and specs, how to use, on the range, comparison and what comes in the box. The same seven jobs for each piece, so the three read as one range. Then came the launch campaign and the pages that sell: premium page content for the marketplace and a waitlist store built for the phone.
THE PROJECT
NØRVA is a technical mountain apparel brand from the Rio de Janeiro highlands, launching with three pieces: a 3L Jacket, a Technical Tee and Trail Pants. NØRVA had the drawings. I built the brand, and every image and page that sells it. With no sewn sample to photograph, every image got a job before it was made: main image on white, core benefit, details and specs, how to use, on the range, comparison and what comes in the box. The same seven jobs for each piece, so the three read as one range. Then came the launch campaign and the pages that sell: premium page content for the marketplace and a waitlist store built for the phone.
DELIVERED
Brand guidelines in English and Portuguese. A Figma library. 21 marketplace images. 7 A+ modules. A Brand Store with 4 pages, on desktop and mobile. 9 static ads in 3 formats. A 10-page lookbook. A launch email. A Framer waitlist store ready for Shopify.
DELIVERED
Brand guidelines in English and Portuguese. A Figma library. 21 marketplace images. 7 A+ modules. A Brand Store with 4 pages, on desktop and mobile. 9 static ads in 3 formats. A 10-page lookbook. A launch email. A Framer waitlist store ready for Shopify.
PRODUCT IMAGES
Twenty-one marketplace images, seven per piece, made with AI from the technical drawings instead of a photo shoot. Studio views at the same scale and light, the pieces on the body for fit, and the details up close. The 3L Jacket is the shell for sideways rain, with a hood and two zipped chest pockets. The Technical Tee is the base layer, with raglan sleeves, and the Trail Pants close the set with a zipped thigh pocket and cords at the hem.
PRODUCT IMAGES
Twenty-one marketplace images, seven per piece, made with AI from the technical drawings instead of a photo shoot. Studio views at the same scale and light, the pieces on the body for fit, and the details up close. The 3L Jacket is the shell for sideways rain, with a hood and two zipped chest pockets. The Technical Tee is the base layer, with raglan sleeves, and the Trail Pants close the set with a zipped thigh pocket and cords at the hem.
STORE AND AMAZON A+
The product page carries the same brand as every image, and it was built for the phone, where the shopper makes the call. One page switches between the three pieces: the name, the expected price and the first photo show up without scrolling, and the warranty, shipping and returns sit right under the button. A waitlist takes the place of an empty cart until stock arrives. The CMS uses Shopify's fields, so products, inventory and checkout can move to Shopify without a redesign. On Amazon: seven A+ modules and a Brand Store with a home page and one page per piece.
STORE AND AMAZON A+
The product page carries the same brand as every image, and it was built for the phone, where the shopper makes the call. One page switches between the three pieces: the name, the expected price and the first photo show up without scrolling, and the warranty, shipping and returns sit right under the button. A waitlist takes the place of an empty cart until stock arrives. The CMS uses Shopify's fields, so products, inventory and checkout can move to Shopify without a redesign. On Amazon: seven A+ modules and a Brand Store with a home page and one page per piece.
NEXT CAMPAIGN
With the brand in place, the next step is to test the listing before paying for ads. I would test the main image and the first images of each piece, one change at a time, and see which version earns the click. Then come the seasonal sets, desktop and mobile, built from the same key visual and cutouts, so the brand looks the same in every sale. Until the first batch ships, the waitlist is the measure of interest. With no sewn sample, the image has to carry the proof. Decide what each one proves, then make it.
NEXT CAMPAIGN
With the brand in place, the next step is to test the listing before paying for ads. I would test the main image and the first images of each piece, one change at a time, and see which version earns the click. Then come the seasonal sets, desktop and mobile, built from the same key visual and cutouts, so the brand looks the same in every sale. Until the first batch ships, the waitlist is the measure of interest. With no sewn sample, the image has to carry the proof. Decide what each one proves, then make it.
