ARVEN
Services
Visual Identity
AI Art Direction
Amazon Listing Images
A+ Content
Shopify PDP
Year
2026
THE PROJECT
ARVEN makes two backpacks for people who live between the city and the mountains. Trail 45L is for the week. Expedition 55L is for long trips and serious terrain. ARVEN had the product. I built the brand, and every image and page that sells it. Then every image got a job before it was made: main image on white, core benefit, details and specs, fit, lifestyle, comparison and what comes in the box. Same seven jobs for both packs, so they read as one collection.
THE PROJECT
ARVEN makes two backpacks for people who live between the city and the mountains. Trail 45L is for the week. Expedition 55L is for long trips and serious terrain. ARVEN had the product. I built the brand, and every image and page that sells it. Then every image got a job before it was made: main image on white, core benefit, details and specs, fit, lifestyle, comparison and what comes in the box. Same seven jobs for both packs, so they read as one collection.
THE PROJECT
ARVEN makes two backpacks for people who live between the city and the mountains. Trail 45L is for the week. Expedition 55L is for long trips and serious terrain. ARVEN had the product. I built the brand, and every image and page that sells it. Then every image got a job before it was made: main image on white, core benefit, details and specs, fit, lifestyle, comparison and what comes in the box. Same seven jobs for both packs, so they read as one collection.
DELIVERED
Brand guidelines in English and Portuguese. A Figma library. 14 marketplace images. 7 A+ Premium modules. A Brand Store with 3 pages, on desktop and mobile. 3 static ads in 3 formats. A 10-page lookbook. A launch email. A Framer store ready for Shopify.
DELIVERED
Brand guidelines in English and Portuguese. A Figma library. 14 marketplace images. 7 A+ Premium modules. A Brand Store with 3 pages, on desktop and mobile. 3 static ads in 3 formats. A 10-page lookbook. A launch email. A Framer store ready for Shopify.
PRODUCT IMAGES
Fourteen marketplace images, seven per pack, made with AI instead of a photo shoot. Studio front, side and back, the pack on the body for scale, and the details up close. Trail 45L carries the whole week, with a front mesh pocket and a hip belt. Expedition 55L is built for serious terrain, with MOLLE webbing, load lifters and compression straps.
PRODUCT IMAGES
Fourteen marketplace images, seven per pack, made with AI instead of a photo shoot. Studio front, side and back, the pack on the body for scale, and the details up close. Trail 45L carries the whole week, with a front mesh pocket and a hip belt. Expedition 55L is built for serious terrain, with MOLLE webbing, load lifters and compression straps.
STORE AND AMAZON A+
A product page built for the phone, with the pack selector, price and Notify me above the fold. Benefits, sizes, comparison and FAQ come in the order people ask, and products live in a CMS mapped to Shopify fields, so the team edits the pages with no code. On Amazon: seven A+ Premium modules, a Brand Story and a Brand Store with a home page and one page per pack.
STORE AND AMAZON A+
A product page built for the phone, with the pack selector, price and Notify me above the fold. Benefits, sizes, comparison and FAQ come in the order people ask, and products live in a CMS mapped to Shopify fields, so the team edits the pages with no code. On Amazon: seven A+ Premium modules, a Brand Story and a Brand Store with a home page and one page per pack.
NEXT CAMPAIGN
With the brand in place, the next step is to test the listing before paying for ads. I would test the main image and the first images of the stack, one change at a time, and see which version earns the click. Then come the seasonal sets for Prime Day and Black Friday, desktop and mobile, built from the same key visual and cutouts, so the brand looks the same in every sale. The waitlist stays the first signal, read channel by channel. A brand that sells online is made of images that each answer one question. Decide the question first, then make the image.
NEXT CAMPAIGN
With the brand in place, the next step is to test the listing before paying for ads. I would test the main image and the first images of the stack, one change at a time, and see which version earns the click. Then come the seasonal sets for Prime Day and Black Friday, desktop and mobile, built from the same key visual and cutouts, so the brand looks the same in every sale. The waitlist stays the first signal, read channel by channel. A brand that sells online is made of images that each answer one question. Decide the question first, then make the image.
