Cedrano

Role:

Web Design

Tools:

Figma and Framer

Cedrano is a landing page created to introduce a coffee brand through a strong narrative and emotional positioning. The project focuses on presenting the essence of the brand, connecting origin, product, and everyday moments to build recognition and interest.

Cedrano is a landing page created to introduce a coffee brand through a strong narrative and emotional positioning. The project focuses on presenting the essence of the brand, connecting origin, product, and everyday moments to build recognition and interest.

Cedrano is a landing page created to introduce a coffee brand through a strong narrative and emotional positioning. The project focuses on presenting the essence of the brand, connecting origin, product, and everyday moments to build recognition and interest.

Problem

Many brand pages fail to balance storytelling and conversion, reducing engagement and clarity.

Many brand pages fail to balance storytelling and conversion, reducing engagement and clarity.

Solution

A warm visual system and structured layout connect narrative with product discovery.

A warm visual system and structured layout connect narrative with product discovery.

Highlights

Story driven experience with a clear flow that strengthens engagement and supports conversion.

Story driven experience with a clear flow that strengthens engagement and supports conversion.

Portrait of a woman with curly hair wearing a two-tone gray and orange beanie against a neutral background.

Portrait of a woman with curly hair wearing a two-tone gray and orange beanie against a neutral background.

Portrait of a woman with curly hair wearing a two-tone gray and orange beanie against a neutral background.

Portrait of a woman with curly hair wearing a two-tone gray and orange beanie against a neutral background.

Portrait of a woman with curly hair wearing a two-tone gray and orange beanie against a neutral background.

Thinking after the project

This project resulted in a structured landing page that combines storytelling, visual identity, and product presentation to strengthen the brand’s positioning. The interface supports Cedrano by creating a clear first impression, building emotional connection, and guiding users toward product discovery and conversion.

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